Table of Contents
In the world of modern showroom interior design, every square foot tells a story of sophistication, innovation, and brand excellence. The Shape Interiors recently reimagined the retail space for Durin’s Placket, a luxury fashion brand in Karachi’s Zamzama district, redefining how modern aesthetics can amplify a brand’s identity.
From spatial flow to mood lighting, this project demonstrates how thoughtful interior design for retail transforms not only how customers see products but also how they feel about the brand.
Design Vision & Brand Identity
At the heart of this modern showroom interior design project was a vision to merge contemporary style with a high-end brand narrative. Durin’s Placket desired a space that reflected its premium menswear collection — timeless, confident, and globally relevant.
“A well-designed showroom is not just a display — it’s an experience,” says the design team at The Shape Interiors.
This vision materialized through sleek geometry, minimalism, and luxurious material contrasts — ensuring that every visitor is immersed in a refined retail journey.
Discover how we integrate brand storytelling in interiors — View Our Projects
Spatial Flow & Zoning
A seamless customer journey is the foundation of any modern showroom interior design. The Shape Interiors developed an open-plan layout that allows intuitive movement across zones.
Key spatial highlights include:
-
Clear visibility from entrance to display areas.
-
Dedicated zones for signature collections.
-
Walkable spaces designed for comfort and flow.
By strategically zoning the space, customers engage effortlessly with the collection — creating both convenience and curiosity.
Materials & Textures that Define Luxury
Material selection defines how a showroom feels. The Shape Interiors opted for an earthy yet modern palette — pairing warm wood tones with elegant metallic finishes.
Design features include:
-
Polished wooden surfaces for warmth.
-
Brushed gold accents for sophistication.
-
Matte walls contrasted with high-gloss floors.
The balanced use of texture and finish not only enhances the products but also sets a luxurious tone across the showroom.
Lighting Design & Visual Drama
Lighting can make or break a showroom’s appeal. The Shape Interiors used layered lighting to achieve a balance of function and emotion.
-
Ambient lighting: Creates an inviting atmosphere.
-
Track lighting: Highlights featured pieces dynamically.
-
Accent lighting: Adds visual focus on key zones.
Proper illumination ensures that every garment looks as striking as it feels — transforming shopping into an emotional experience.
Furniture & Display Detailing
The design team curated custom furniture and display fixtures that complement the showroom’s linear architecture.
-
Floating display shelves maximize visibility.
-
Modular racks provide flexibility for seasonal collections.
-
Elegant seating zones create a comfortable browsing environment.
Each element contributes to a modern, high-end aesthetic — reinforcing the brand’s premium positioning.
Functional Layout & Customer Journey
Functionality is the unseen hero in modern showroom interior design. The Shape Interiors prioritized ergonomics and efficiency without compromising on beauty.
-
Storage solutions hidden behind display walls.
-
Trial rooms designed with privacy and comfort in mind.
-
Logical circulation patterns to avoid congestion.
This functional harmony ensures that both customers and staff enjoy a seamless experience within the space.
Technology Integration in Showrooms
To meet global retail standards, the team integrated subtle technology-driven elements like motion sensors and smart lighting systems.
Such integrations help reduce energy consumption and allow the brand to adapt ambience dynamically — a hallmark of modern retail design innovation.
Client Feedback & Brand Transformation
Durin’s Placket’s team praised how the new modern showroom interior design elevated their retail experience and resonated with their clientele.
“The space finally reflects who we are as a brand — refined, modern, and unforgettable.” — Durin’s Placket
You can explore this project in detail here: Contemporary Showroom Design Concept for Durin’s Placket, Zamzama.
About The Shape Interiors
The Shape Interiors is the best for Interior Design Consultancy & 3D Modelling Services for Residential, Commercial, Office, and Hospitality Spaces.
Founded in 2017 by Kazim Ratnani, The Shape Interiors has quickly become one of Pakistan’s most trusted design studios. With a deep focus on quality, creativity, and precision, we craft interiors that tell stories — blending modern aesthetics with functional perfection.
We pride ourselves on delivering 360 renders that bring each vision to life before a single wall is built. Every project we take on is personalized, ensuring that design and client vision are in perfect harmony.
Our track record of 100% client satisfaction is a reflection of our commitment to excellence and attention to detail.
Learn more About The Shape Interiors
The transformation of Durin’s Placket stands as a masterclass in modern showroom interior design — a space where brand story, functionality, and aesthetics converge into an unforgettable experience.
At The Shape Interiors, we believe that exceptional design is not just seen — it’s felt in every corner, texture, and lighting reflection.
Inspired by this transformation?
Reach out to us today using the WhatsApp icon on the bottom right of the website and let’s begin designing your dream space.
