In today’s hyper-competitive retail landscape, a showroom is no longer just a display area — it is the heartbeat of your brand. A thoughtfully designed space can evoke emotion, create memorable customer journeys, and, most importantly, drive sales. At The Shape Interiors, we understand that every square foot should tell a story, and our latest project for Durin’s Placket in Zamzama exemplifies how strategic design decisions can lead to measurable business impact.
Our challenge was to create a modern, sophisticated showroom that reflects Durin’s Placket’s luxury fashion persona while also encouraging customer engagement and longer dwell time. We approached this by blending visual storytelling with intuitive space planning — creating an environment that would subtly guide customer movement while leaving a strong aesthetic impression.
We embraced a contemporary design language rooted in clean lines, a neutral color base, and refined finishes. The space was envisioned to evoke modern urban luxury — a perfect match for Durin’s Placket’s fashion-forward offerings. Minimalist design was used not to simplify but to elevate; every element was selected for both its visual impact and brand alignment.
Careful zoning was crucial. The layout was segmented into intuitive zones — entrance allure, featured collections, trial experience, and checkout comfort. This logical flow ensures that customers organically explore all areas while remaining visually and physically engaged. Open sightlines and strategic product placement further strengthened this seamless movement.
The material palette featured warm wood tones, polished metals, soft textiles, and sleek matte finishes — balancing comfort with sophistication. A palette of cream, charcoal, and muted gold was chosen to maintain visual calm while highlighting merchandise. Texture layering — from plush rugs to velvet accents — added depth and tactility to the experience.
Layered lighting design played a central role. Ambient lighting set a consistent tone throughout, while spotlights and accent lighting brought focus to featured displays. Adjustable track lighting ensured flexibility in merchandising, while warm lighting temperatures created a welcoming and premium feel that invited exploration.
Custom-built shelving, display consoles, and seating were all designed with dual-purpose in mind: visual appeal and operational functionality. Storage was smartly concealed within displays to reduce clutter, while décor items — including curated art pieces and lifestyle props — helped tell the brand story without overwhelming the merchandise.
Durin’s Placket reported a noticeable increase in footfall and average transaction value post-renovation. Customers now linger longer, explore more, and connect more deeply with the brand narrative. It wasn’t just a design upgrade — it was a transformation of the retail experience.
You can explore this project in detail here: Contemporary Showroom Design Concept.
The Shape Interiors is the best for Interior Design Consultancy & 3D Modelling services for Residential, Commercial, and Hospitality Spaces.
Founded in 2017 by Kazim Ratnani, The Shape Interiors has swiftly emerged as a trusted name in the world of interior design consultancy and 3D modelling. Our expertise lies in creating bespoke designs that not only meet but exceed our clients’ expectations. We pride ourselves on delivering 360 renders that offer a comprehensive visualization of the final design, ensuring that every detail aligns perfectly with our client’s vision. Customer satisfaction is the cornerstone of our mission. We believe that a well-designed space should reflect the client’s needs, wants, and functionality. Our designs are not just about aesthetics; they are about creating environments that resonate with our clients’ lifestyles and aspirations. Our most significant achievement is our 100% client satisfaction feedback, reflecting the trust our clients place in us. We approach every project with the same level of dedication, ensuring that each design is unique, creative, and distinguished. Choosing The Shape Interiors means choosing a partner dedicated to bringing your vision to life. Our unique blend of creativity and technical expertise allows us to deliver designs that are both beautiful and perfectly aligned with your practical needs.
At its best, interior design is more than decoration — it’s transformation. With the Durin’s Placket showroom, we proved that purposeful design can enrich a brand’s identity and its business outcomes. It’s a reminder that retail success begins with the right space — one that feels considered, immersive, and entirely aligned with the customer’s expectations.
Inspired by this transformation? Reach out to us today using the WhatsApp icon on the bottom right of the website and let’s begin designing your dream space.
+92 335 6511005
Suite # 4 & 5, 1st Floor, Hafiz Building, Jinnah Avenue, Karachi.
info@theshapeinterior.com
